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Who We Are

At The Novel Assistant, we blend corporate-level professionalism with industry-specific knowledge of the indie publishing world.

Our team includes specialists in:

  • Sales Strategy & Funnels – helping authors turn visibility into book sales.

  • Marketing & Email Campaigns – building genuine reader connections that grow over time.

  • Admin & Author Assistant Support – managing the day-to-day so you don’t have to.

We’ve worked across countless author businesses — from debut indie writers to full-time, bestselling authors — providing reliable, tailored support for every stage of the author journey.

Our Philosophy

We believe authors shouldn’t have to choose between creativity and business.
You can do both and with the right systems and support, you can thrive.

When you work with The Novel Assistant, you gain more than help ticking boxes.
You gain a team that genuinely understands the industry, values your brand voice, and treats your business like it’s our own.

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The Novel Assistant Team

Help authors spend more time writing and less time managing the business of being an author.

Running an author business takes more than great stories.
It takes organisation, strategy, marketing, and a lot of behind-the-scenes work that can quickly pull you away from what you love most — writing.

That’s where The Novel Assistant comes in.

We’re an Australian-based team with over 25 years of experience in sales, administration, and marketing. Our team is trained and deeply rooted in the bookish industry.

We understand the indie author world — the launches, the ARC teams, the social media hustle, and the emotional rollercoaster that comes with publishing your work.

Our mission is simple - to make your author life easier.


We take care of the systems, structure, and strategy that keeps your business running so you can stay creative, productive, and connected to your readers.

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Meet the Team

Our dedicated team combines industry expertise, creativity, and a shared commitment to helping authors build sustainable, successful businesses.

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Alana

Alana brings over 25 years of experience in sales, marketing, and business strategy, helping indie authors turn their books into sustainable, sales-focused businesses with clarity and confidence.

Founder & Lead Strategist
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Monique

Monique leads all visual design at The Novel Assistant, creating polished, on-brand graphics, covers, and content that help authors stand out and look professional across every platform.

Head Graphic Designer

Content Creator

Our content creator creates engaging, platform-specific content that brings author brands to life, with a strong focus on TikTok, Reels, and scroll-stopping visuals that connect with readers.

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Karen

Administration & Support

Karen keeps everything running smoothly behind the scenes, managing admin tasks, organisation, and client support so projects stay on track and nothing falls through the cracks.

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Two women standing behind a table at a booth, displaying various books and merchandise. The woman on the left has long brown hair and is wearing a black shirt, while the woman on the right has long red hair, glasses, and is wearing a black shirt with white designs. Behind them is a large sign with the text 'Our brews tell love stories' and a graphic of lips. The table has coffee mugs, books, and small display items.
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