Author Business Blueprint
You've mastered the writing
Now let's build the business!
But the business side? The marketing, the launches, the
"should I be on TikTok or building my newsletter or running ads or all three?" ā that's where everything turns to noise.
Right now you're probably:
Marketing your books without knowing what's actually moving the needle
Watching your income spike at launch, then flatline
Collecting courses, tips, and TikTok advice that contradict each other
Working hard but never feeling like you're working on the right thing
Here's the truth no one tells youā¦ the problem isn't effort.
It's the absence of a system!
You're running a business without a business plan and no amount of hustle fixes that.
That's what we build together in six months, side by side.
You can write a book readers love. That part, you've got.
This Isn't Coaching. It's Co-Building.
There are no templates here. No modules recorded in 2022.
No "just do what worked for me."
Because your books, your genre, your schedule, your goals, and your life are completely unique ā and your business should be built around them.
This is a fully tailored 1:1 program. Every strategy, every roadmap, every decision is built for your author business. Not the average author's. Yours.
You implement. I guide, refine, and adjust ā every single month.
The Six Month Roadmap
Month 1 Foundation & Clarity
We audit your current business, your backlist, and your goals. You'll finally see clearly what's working, what's not, and where to go.
Month 3 Your Sales System
We build your personalised sales flow: how readers find you ā follow you ā buy from you ā buy again. This is the engine everything else runs on.
Month 2 Audience & Positioning
We define exactly who your reader is and how your books sit in the market, so your marketing stops shouting into the void and starts connecting.
Month 4 Content That Converts
You'll know exactly what to post, where to show up, and how to turn attention into sales without living on social media.
Month 6 Growth & Sustainability
We refine your systems and build your long-term growth plan ā so your business keeps working between releases, not just at launch.
Month 5 Launch Strategy
We create a repeatable launch plan tailored to your books, your audience, and your schedule. One you can run again and again.
What Youāll Walk Away with
By the end of six months, you'll have:
ā A personalised author business plan
ā A clear, repeatable release and launch strategy
ā A marketing approach that fits your life
ā A sales system that doesn't depend on constantly publishing new books
ā Confidence in every decision ā because it's strategic, not reactive
No more asking "what should I be doing?" You'll know.
How It Works
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We map your starting point, your goals, and your priorities for the next six months. This is where your blueprint begins.
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Working sessions, not lectures. We review progress, adjust strategy, and keep everything moving toward your goals.
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After every session, you receive clear, specific next steps. No guesswork. No overwhelm. Just do this.
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Each month, submit one key asset. A launch plan, email sequence, content strategy and receive detailed feedback and direction.
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Your plans, progress, and strategy organised in one place you can actually find.
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Because launches don't always go to plan, and sometimes you need fast, clear direction from someone who's seen it before.
This Program Is for you if
You want to treat your author career like a real business
You're ready to implement ā not just consume more information
You want a plan that fits your life and your writing schedule
You're done guessing and ready to move with strategy
Investment
$2, 490 or monthly $415 AUD
Pay-in-full bonus: Your latest book professionally beta read, with promotional content pulled and ready to use ā valued at $450.
Six months from now, you could still be guessing. Or you could have a business plan, a sales system, and a launch strategy built specifically for you.
This Program Is NOT for you if
You want someone to do the work for you
You're not ready to take action between sessions
You're chasing quick fixes or overnight results
Ready to Build a Business you are proud of?
If youāre done spinning your wheels and ready to understand how your author business actually worksā¦
Why Work With Me
Hi, Iām Alana, founder of The Novel Assistant.
I've spent over 20 years in sales and marketing ā from international brands like Hilton to grassroots small businesses. I've seen how successful businesses are built at every level.
That means I bring both sides to your author business:
The structure, systems, and scale of big corporations
The adaptability, creativity, and resilience of small business
Building a sustainable author business isn't about chasing trends. It's about understanding how people buy, how businesses grow, and applying that in a way that works for you.
That's exactly what we'll do together.
