Behind the Business
of Romance
Pull up a chair, pour a cup of tea, and join us behind the scenes of the romance industry — where creativity meets strategy, and storytelling meets sales.
Hosted by Alana from The Novel Assistant, Behind the Business of Romance dives deep into what it really takes to build a thriving author career. Each episode blends practical business advice with candid conversations from indie romance authors who are doing the work — and doing it well.
What You’ll Hear
Real, honest chats with authors about the business side of publishing
Expert insights on sales, marketing, and reader engagement
Behind-the-scenes looks at launches, series planning, and brand building
Actionable tips to help you grow your readership and boost book sales
Encouragement and strategies for balancing creativity with business
Whether you’re a debut author or years into your publishing journey, this podcast will give you the clarity, motivation, and direction you need to sell more books — and actually enjoy the process.
Why You’ll Love It
Behind the Business of Romance is where authentic conversations meet actionable strategy — designed to help indie authors find success without burnout.
Every episode gives you tools, ideas, and honest insights to help you navigate your author career with confidence.