Our Services

Done-For-You Marketing & Launch Support

“We handle the strategy, setup, and execution — you just show up and shine.”
Our team manages your book launches, email marketing, funnels, and promotional campaigns from start to finish. We bring the clarity, structure, and systems that get your books seen and sold.

  • Build hype and gather reviews without the admin stress.
    We handle every part of your ARC or Street Team process — whether you already have an established group or need help building one from scratch. From recruitment and communication to review tracking and final reporting, we’ve got it covered.

    What’s Included:

    • Reader recruitment & onboarding

    • ARC distribution (digital or print)

    • Reminder messages & review follow-ups

    • Review tracking and final campaign report

    Perfect For:
    Authors who want professional, reliable support managing pre-release readers and reviews.

  • Get professional, genre-specific feedback. Our experienced romance readers assess pacing, character depth, plot flow, dialogue, and reader connection to help your story shine.

    What’s Included:

    • Detailed feedback of your manuscript in google docs

    • Notes on character arcs, pacing, and market appeal

    • Optional follow-up review for revisions

    Perfect For:
    Authors who want an honest, experienced reader perspective before publication.

    Pricing for Beta Read

    0.003c per word AUD

    Pricing for Alpha Read

    0.004c per word AUD

  • Expand your reach and build lasting connections with readers and influencers.
    We coordinate PR boxes, influencer campaigns, and community engagement strategies that get your books noticed.

    What’s Included:

    • Influencer & reviewer outreach

    • PR box coordination & tracking

    • Social & reader engagement campaigns

    • Monthly reporting on visibility metrics

    Perfect For:
    Authors looking to grow their reader base and brand presence authentically.

  • Take the chaos out of launch week.
    We create and manage the content, emails, and engagement strategy that drive visibility and sales — so you can enjoy release day.

    What’s Included:

    • Countdown & launch emails

    • Social media plan & graphics coordination

    • Graphic creation (optional)

    • Reader engagement strategy

    • Optional influencer outreach

    Perfect For:
    Authors preparing for launch who want clear, coordinated execution.

  • Start your email marketing on the right foot with a professional MailerLite setup tailored to your author brand.
    We handle everything — from system setup and branding to automation and integration — so your account is ready to grow your readership and generate consistent book sales.

    What’s Included:

    • MailerLite account setup or full refresh

    • Branded template design for your newsletters

    • Welcome & nurture sequence automation

    • List segmentation and tagging

    • Lead magnet integration (if applicable)

    • Testing to ensure everything runs smoothly

    Perfect For:
    Authors setting up their email list for the first time or needing a professional overhaul of their existing MailerLite account.

  • MONTHLY SUPPORT

    Stay consistent and connect with your readers — without spending hours drafting and scheduling emails.
    We write, design, and send professional newsletters through your MailerLite account, keeping your audience engaged and excited about your books.

    What’s Included:

    • Monthly newsletter planning & scheduling

    • Copywriting and design support

    • Reader engagement and list management

    • Optional automation updates or reporting

    • Managed entirely by The Novel Assistant team

    Perfect For:
    Authors who want professional, consistent email communication handled for them each month — freeing up time to focus on writing.

  • Turn browsers into buyers with a seamless reader journey that runs on autopilot.
    We plan and build custom sales funnels that guide your audience from first click to final purchase — helping you sell more books while you focus on writing the next one.

    What’s Included:

    • Funnel mapping & strategy session

    • Lead magnet creation & integration

    • Welcome and nurture sequence setup

    • Tripwire or offer automation

    • Optional analytics & performance reporting

    Perfect For:
    Authors ready to grow their reader base and automate book sales through a system that works while they write.

  • Stay visible, consistent, and connected to your readers — without spending hours planning posts or creating graphics.
    We manage your social media presence with strategy, storytelling, and design that reflect your author brand and help you grow an engaged community.

    What’s Included:

    • Monthly content calendar & strategy plan

    • Canva post and story design (on-brand templates)

    • Caption writing & hashtag research

    • Scheduling to Instagram, Facebook, or TikTok

    • Monthly engagement and performance reporting

    Optional Add-Ons:

    • Reels or TikTok concept creation

    • Content repurposing from newsletters or blogs

    Perfect For:
    Authors who want consistent, on-brand social media without the stress of daily posting — so they can focus on connecting, writing, and growing their readership.

  • Build a thriving reader community that feels personal — without spending hours keeping it active.
    We manage your reader group with thoughtful engagement, scheduled content, and authentic interaction that keeps your fans excited about your books and brand.

    What’s Included:

    • Monthly engagement calendar tailored to your books and audience

    • Daily or weekly post scheduling and moderation

    • Reader engagement and conversation management

    • Comment monitoring and group growth tracking

    • Monthly performance summary and recommendations

    Optional Add-Ons:

    • Graphics and caption creation for special promotions

    • Giveaways and event coordination

    • Cross-promotion with your newsletter or launch campaigns

    Perfect For:
    Authors who want to maintain an active, welcoming reader community — without the constant time drain of daily posting and moderation.

  • Make your first impression unforgettable.
    We create stunning, genre-specific book covers that capture your story’s heart, attract your ideal readers, and stand out on every platform — from eBook to paperback. Whether you’re launching your debut novel or refreshing a backlist, we’ll design covers that sell as beautifully as they look.

    What’s Included:

    • Custom eBook and/or paperback cover design

    • Genre-researched concepts tailored to your audience

    • Professional typography and layout

    • Print-ready and digital-ready file delivery

    • Optional series branding for cohesive multi-book design

    Perfect For:
    Authors who want a scroll-stopping, market-ready cover that aligns with their genre, brand, and long-term publishing goals.

  • Bring your author brand to life with cohesive, professional visuals that reflect your voice and genre.
    Our design team creates custom logos and brand elements that capture your author identity and connect with your ideal readers — from minimal and elegant to bold and contemporary.

    What’s Included:

    • Custom logo design (primary, secondary & icon variations)

    • Colour palette and typography selection

    • Brand mood board for visual direction

    • Branding guide (logo usage, colours, and fonts)

    • Optional social media and Canva template bundle

    Perfect For:
    Authors ready to elevate their brand with a polished, professional look that aligns with their books, audience, and long-term goals.

  • Your website is the heart of your author business — it’s where readers, media, and opportunities find you.
    We design and build clean, functional, and visually aligned author websites that showcase your books, grow your email list, and reflect your brand personality.

    What’s Included:

    • Custom Squarespace website setup (or refresh)

    • Branded page design for home, about, books, and contact pages

    • Integration with MailerLite

    • Mobile optimization and SEO

    • Optional sales page or shop setup for direct sales

    Perfect For:
    Authors who want a cohesive, professional online presence that ties together their branding, email marketing, and reader experience.

Author Assistant

& PA Services

“Your behind-the-scenes team for everything that keeps your author business running.”
From inbox and admin to ARC teams and scheduling, our trained author assistants take care of the day-to-day so you can focus on writing, connecting with readers, and growing your brand.

  • From $600 AUD / month

    Each package gives you a set number of hours per month that can be used flexibly across admin, marketing, and launch support.
    You decide where the focus goes — we handle the rest.

    Starter Support 10 hours

    Ideal for authors who need light admin, inbox, or launch-prep help.

    Steady Support 20 hours

    Perfect for authors managing multiple releases, launches, or ARC teams.

    Scaling Author 30 hours

    Designed for authors needing consistent monthly support across admin and marketing.

    Every package includes monthly time tracking, transparent reporting, and is fully managed by Alana to ensure smooth communication and delivery.

    • Inbox and calendar management

    • ARC & street-team coordination

    • Newsletter scheduling and formatting

    • Social media content scheduling (content provided)

    • File and asset organization

    • Launch admin and reader engagement tasks

    • Trello board setup and project management

  • Add extra hours or specialized help at your package’s hourly rate:

    • Canva content creation

    • Newsletter copywriting or automation setup

    • PR box coordination

    • Sales funnel or lead-magnet setup

    • Influencer and reviewer outreach

    • Book a Free Consultation – Let’s chat about your goals and ideal level of support.

    • Choose Your Retainer – Select 10, 20, or 30 hours per month. More can be added, we can organise a quote.

    • Onboard & Delegate – Our team will work with you on getting everything we need to start working together.

    • Monthly Review – Track progress, review reports, and adjust hours as needed.

Book your Free strategy call here

Which Service Is Right For You?

  • Baby Authors (just starting out): Start with a Launch Sequence or ARC Management to get reviews and early traction.

  • Mid-Level Authors (backlist but inconsistent sales): Newsletter or Funnel Strategy for predictable growth.

  • Established Authors (full-time, scaling): Combine services or build a custom retainer package for high-touch support.

Strategy & Coaching for Authors

“Because every author deserves a business that sells as powerfully as their stories.”
We offer private coaching and strategy intensives that help you build sales systems, marketing confidence, and a sustainable author business — without the overwhelm.

  • You’ve mastered the writing — now it’s time to master the business of being an author.
    Our 1:1 Author Business Coaching Program gives you structure, strategy, and support to confidently grow your author career, build consistent income, and feel in control of your next steps.

    Whether you’re preparing to launch your first book or wanting to turn your writing into a sustainable business, this program helps you stop winging it and start moving with direction.

    What You’ll Experience:

    • Clarity – Understand exactly where to focus your energy and what to do next.

    • Confidence – Make smart, strategic decisions that move your author business forward.

    • Empowerment – Take control of your marketing, systems, and income plan.

    • Consistency – Create reliable income streams that support you long-term.

    • Fulfilment – Build an author career that aligns with your goals, values, and creative vision.

    How It Works:

    Strategic Deep Dive (90-Minute Call)
    We start with a real conversation about your author business — your goals, books, and current challenges. No forms, just strategy. We’ll map out your focus areas for the next six months.

    Monthly Coaching Sessions (5 x 60-Minute Calls)
    These are working sessions — open, honest discussions where we unpack your challenges, refine your marketing, and create actionable plans tailored to you and your books.

    Monthly Author Roadmap
    After each call, you’ll receive a personalised roadmap with key action steps and a checklist to keep your momentum strong.

    Monthly Submission for Review
    Each month, you can submit one document or asset for feedback — whether it’s a launch plan, email sequence, social strategy, or new service idea. You’ll receive detailed notes and next-step guidance.

    Private Trello Board Access
    You’ll have a shared Trello board to track goals, store resources, and monitor your growth throughout the program.

    Emergency Support (1 x 30-Minute Call)
    Because publishing doesn’t always go to plan, you’ll have access to one emergency call for any urgent challenges that pop up mid-launch or campaign.

    Who It’s For:
    This program is perfect for authors who:

    • Are in their first few years of publishing and want to build a solid business foundation.

    • Are releasing books but not seeing consistent sales.

    • Feel overwhelmed by marketing, launches, or planning.

    • Want to turn their author career into a sustainable income stream.

    Who It’s Not For:

    • Authors already earning consistent five-figure months or with full support teams in place.

    • Those not ready to take action or implement new strategies.

    Investment:
    6 monthly payments of $385

    Perfect For:
    Authors who are ready to stop winging it, start running their business like a pro, and finally build an author career that supports their creative goals.

  • You’ve got the stories, the passion, and the drive — now it’s time to bring clarity and strategy to your author business.

    If you’re feeling overwhelmed by marketing, unsure how to turn your books into consistent income, or simply craving a plan that feels doable and aligned with your goals, this session is for you.

    Let’s cut through the confusion and create a roadmap that helps you write, launch, and grow with confidence.

    Here’s the Deal
    In this 3-hour Clarity Consult, we’ll deep-dive into your author business — from your books and branding to your sales systems and marketing approach.
    No templates. No fluff. Just personalised, practical strategies designed for indie authors.

    A World of Possibility
    Imagine being the author with a clear release plan, engaged readers, and a marketing system that runs smoothly behind the scenes.

    Valuable Readers & Sales
    How would it feel to attract loyal readers who can’t wait for your next release — and know exactly how to reach them?

    It’s Not Luck, It’s Strategy
    Visibility and sales don’t happen by accident. With the right systems, planning, and guidance, you can grow your author career intentionally — and sustainably.

    What You’ll Gain

    Clarity & Direction
    Get crystal-clear on your goals, next steps, and what’s actually moving the needle in your author business.

    Strategy That Works
    Walk away with actionable steps to grow your email list, plan your launches, and position your books for sales.

    Fresh Perspective
    Receive personalised feedback on your current marketing, branding, or pricing approach.

    Motivation & Confidence
    Leave re-energised with a clear plan for your next 3 months — and the confidence to make it happen.

    How It Works

    Pre-Consult Deep Dive (45-Minute Call)
    One week before your session, we’ll chat about your author goals, challenges, and focus areas — no forms, just strategy.

    Clarity Consult (3-Hour Session)
    This is a hands-on, working session where we dig into the areas holding you back. You’ll get clear, tailored solutions for your business — from launch planning and reader growth to pricing and time management.

    Post-Consult Review (30-Minute Call)
    A month later, we’ll reconnect to review your progress, troubleshoot roadblocks, and refine your next steps.

    What’s Included

    • 45-Minute Pre-Consult Strategy Call

    • 3-Hour Author Clarity Consult (via Google Meet)

    • Personalised 3-Month Roadmap with clear action steps

    • 30-Minute Post-Consult Accountability Call

    • Notes and resources tailored to your author business

    Investment

    $975 AUD — an investment in your growth, confidence, and clarity as an author-entrepreneur.

    Perfect For:
    Authors who are ready to stop guessing, get strategic, and finally treat their writing career like the thriving business it deserves to be.

Custom Done-For-You Support  

Not sure what you need? Let’s create a package around your goals.
We can support you with anything from launch campaigns to PR box coordination, email setup, or ongoing marketing support.

Book a Free Strategy Call to chat about your needs.

Why Authors Love This

  • It’s not DIY. No more endless Googling or guessing.

  • It’s not generic. Every package is tailored to your books and audience.

  • It’s not overwhelming. You hand over the heavy lifting — I make it happen.

Ready to Hand It Over?

📅 Book your free 30-minute strategy call to find the package that fits you best — or dive straight into the service you know you need.

Book a Free Strategy Call